The Seven-Point Lead Audit

Mohnish · House of Mohny · 31 August 2026

Seven checks between a form submission and money in the bank. Most businesses pass three. Tick what you honestly pass — the score is yours, nobody sees it, and it takes about five minutes.

0/7

Tick the checks you pass.

These seven checks are the six layers with a score attached. Reporting splits into two: tagging at capture (6) and cost per booked call (7).

1 Every inbound channel lands in one place

Form, DM, WhatsApp, missed call, email. All of them arrive somewhere a single person or system watches.

Pass if: you can name every channel and every one is monitored daily.

2 First response goes out in under 5 minutes

Any hour, any day. It does not need to be a human — it needs to be fast and useful.

Pass if: your median first response is under 5 minutes, and you know that number.

3 You know one qualifying fact before the call

Budget, timeline, or scale. Something that tells you whether the call is worth taking.

Pass if: you could sort this week's leads into worth-calling and not.

4 Non-responders get followed up automatically

Two scheduled touches that fire without anyone remembering to send them — and then it stops.

Pass if: it happens when you're on holiday, and it stops after two.

5 Booking takes two messages or fewer

From expressed interest to a confirmed slot in a real calendar.

Pass if: no back-and-forth about which day works.

6 Every lead is tagged with its source at capture

Tagged when it arrives, not reconstructed later. Later never happens.

Pass if: you can filter last month's leads by channel right now.

7 You know your cost per booked call

Per channel. Not cost per click, not cost per lead — per call that actually happened.

Pass if: you can state the number for your best channel.

What your score means

Read it honestly

Which check do you fix first? The lowest-numbered one you failed. The checks run in the order a lead moves, so fixing anything below your first failure is wasted work until that one holds.

Score	What it means	What to do first
0–2	Leads are arriving and dying. The marketing is not the problem.	Fix check 1, then check 2. Nothing else until those hold.
3–4	Typical. You're capturing and losing in roughly equal measure.	The lowest-numbered check you failed. If checks 1 and 2 hold, it's check 4 — follow-up is where your buried revenue is.
5–6	Better than most. The leak is narrow and findable.	Whichever one you failed. It's costing you real money.
7	Rare. Your constraint is traffic, not conversion.	Spend on reach. Your system will hold it.

The one that matters most

Check 2 — speed to first response. A form filled at 9pm Tuesday and seen Thursday morning has already lost. Not because the lead was impatient, but because two competitors replied in between.

If you only fix one thing on this page, fix that one. It is also the cheapest to fix.

Next: The Lead Intake Workflow

Nine nodes, the one prompt that does the work, and the three places it breaks.

Send me your score. I'll tell you which check to fix first and what it actually takes — usually less than people expect. House of Mohny is in Bengaluru.

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